It’s been said before and I (and many others) will say it again… Sex, sells. It really doesn’t matter what you’re selling… Some will argue, but the truth is, heads turn when you see a pretty girl in a short skirt, it really doesn’t matter if she is holding Bellmontes, a coke or a racquet.
If you asked your average guy to name his top 5 things in no particular order, I would bet that “Sports” and “Girls” or rather “Sex”, make the cut. So when an attractive girl comes along who can also play a sport well, some heads seem to turn 360 degrees.
If you asked your average guy to name his top 5 things in no particular order, I would bet that “Sports” and “Girls” or rather “Sex”, make the cut. So when an attractive girl comes along who can also play a sport well, some heads seem to turn 360 degrees.
I don’t blame broadcasting channels, and commercial corporations for sponsoring certain sports, sports teams and/or individual athletes. Unfortunately, shadows are being cast on many female athletes with equal or better athletic talent because they aren’t sexy or even pretty. It may be true that athletic performance alone is not enough to build strong ties between female players and viewers, but is the promotion of sexuality in female sports a step in the right direction or a step back for females in and out of sport?
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